![]() But in reality there are simply three color variants with a crapton of accessory bands with different styles. If you were to look at a Fitbit marketing campaign of the Ionic you’d probably assume there were approximately 48 different models/colors of the Fitbit Ionic. Still more of a text person? No problem – there’s the rest of the post for ya! The Hardware & Models: Just want the skinny on what’s new and unique about the Fitbit Ionic? Well, I’d start off with my unboxing video – which covers far more than just the unboxing pieces. So stay tuned later in September for that! For now, let’s dive into what’s new. ![]() Still, as you’ll see, I’ve got plenty of data and opinions in this post to chew on.Īs regular readers know however, my first-look style posts are detail-packed…but they’ve got nothing on my In-Depth Reviews. Fair enough, I wouldn’t have called it a review anyway at this stage. There are no other restrictions on what I or other media can write, except that we can’t call it a review (since the product isn’t done yet). My usual in-depth review will be released on/about September 25th, which is the date Fitbit ‘allows’ anything with the word ‘review’ (per media embargo). That’s not happening till mid-late September. While the hardware is final on these units, the software isn’t. ![]() I suppose technically that’s tripling down.Įither way, I have all the new stuff (save the scale) and have been using these loaner units for about a week now across all sorts of sports. That’s all in addition to a revamped optical heart rate sensor, refreshed GPS platform, new coaching services, and a boatload of smaller features and plenty of accessories.Īnd because they were in the doubling down mode, they also launched new wireless Bluetooth headphones that can dual connect to the watch and your phone concurrently, as well as a new Fitbit Aria WiFi scale (the Aria 2). Today Fitbit launched their first legit smartwatch with 3rd party apps, wireless payments, and music support onboard. ![]()
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